1、态度是小事，但能造成很大区别。（丘吉尔） Winston Churchill: Attitude is a little thing that makes a big difference. 2、志同道合是成功的基础，保持团结才能不断发展，共同努力就会走向成功。（亨利·福特） Henry Ford: Coming together is a beginning. Keeping together is progress. Working together is success. 3、要单纯，要是人记忆深刻，要让人乐于注意、看得有趣。（里奥·贝纳） Leo Burnett: Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. 4、质量第一。（亨利.福特） Henry Ford: Quality, is job one. 5、领袖和跟风者的区别就是创新。（史蒂夫·乔布斯） Steve Jobs: Innovation distinguishes between a leader and a follower. 6、把你该做的做好，这样别人才会愿意再来看它，并且带上他的朋友们。（华特·迪士尼） Walt Disney: Do what you do so well, that they will want to see it again, and bring their friend. 7、说得好不如做得好。（本杰明·富兰克林） Benjamin Franklin: Well done is better than well said. 8、真正决定消费者买或者不买的是你广告的内容，而不是形式。（大卫·奥格威） David Ogilvy: What really decides consumers to buy or not to buy, is the content of your advertising, not its form. 9、任何事情都应该尽可能做到简单，简单到不能再简单。（阿尔伯特·爱因斯坦） Albert Einstein: Everything should be made as simple as possible, but not simpler. 10、设计并不仅仅是它看起来怎么样或者感觉怎么样，设计是如何让它运作。（史蒂夫·乔布斯） Steve Jobs: Design is not just what it looks like and feels like, design is hou it works. 11、一个市场从来不会因为好的产品而会因为烂的产品而饱和。（亨利·福特） Henry Ford: A market is never saturated with a good product, but it is very quickly saturated with a bad one. 12、有时当你创新时或许会犯错，但这是最快的检验他们的方法，并且利用它可以改进你其他的创新。（史蒂夫·乔布斯） Steve Jobs: Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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